ANALYSIS OF THE SUPPLY CHAIN OF CAYENNE PEPPER IN SOUTH SULAWESI

Abstract

This study aims analyzing supplay chain maps and activities in the cayenne pepper in
South Sulawesi. This research was conducted in Enrekang Regency with the number of
respondents as many as 5 farmers and traders. This study uses the is qualitative
research with naturalistic research methods which are natural research. The results
showed that Supply chain mechanism for cayenne pepper in South Sulawesi, starting
from the flow of products from farmers, village collectors, wholesalers, inter-island
traders to retailers. The flow of information on the supply chain of cayenne pepper is
well integrated between actors in the supply chain, while the flow of money occurs in
accordance with the agreement of actors in the supply chain. And Supply chain activities
consist of two actors in the supply chain, namely the main and supporting actors. The
main actors consist of farmers, village collectors, wholesalers, inter-city traders and
retailers. Meanwhile, the supporting actors consist of agricultural extension agents,
farmer groups, the Agriculture Service, Agribusiness Sub-Terminal, farmer shops, farm
laborers, inter-island traders, and consumers.